How to Get Started With the GARDEN+ Brand Method®

So you’ve decided to explore the GARDEN+ Brand Method® — exciting! Whether you’re an entrepreneur, part of a team, or a student in a classroom, the first step can feel both inspiring and overwhelming.

The good news? GARDEN+ is designed to guide you, step by step, through the entire brand-building process. You don’t need to have it all figured out from the start — you just need to begin.

Here’s how to get started.

Step 1: Open Your GARDEN+ Brand Method Workspace

When you purchase a license, you’ll receive access to your own Notion workspace with the complete GARDEN+ setup. Think of this as your brand’s digital home.

Inside, you’ll see the seven stages of the method: Ground, Align, Resonate, Define, Engage, Nurture, and +Growth. Each stage is structured with activities, templates, and explanations to guide you.

Tip: Spend some time just exploring the workspace. Get familiar with the layout before diving in.

Step 2: Start With Ground

Every strong brand begins with roots. The Ground stage is where you analyze your market, spot trends, and identify opportunities.

Don’t rush this step. The insights you uncover here will influence everything else you do.

If you’re unsure where to start, focus on one simple question: What is happening around my brand right now? From there, use the tools provided to dig deeper.

Step 3: Move at Your Own Pace

One of the best things about GARDEN+ is that there’s no pressure to finish quickly. The method is designed to take about three months if you follow it step by step, with time built in for reflection and testing.

But you can adapt the pace to your needs. Some people prefer to move quickly through the first stages, then slow down during Resonate or Define. Others take their time early on and speed up later.

The important thing is not how fast you move, but that you give each stage the attention it deserves.

Step 4: Reflect and Test Along the Way

Brand building isn’t just about creating documents. It’s about testing your assumptions and listening to your audience.

Throughout the method, you’ll be encouraged to pause, reflect, and even interview customers. This isn’t extra work — it’s the heart of the process. Brands that take the time to reflect and test build stronger, more sustainable strategies.

Step 5: Revisit and Reuse

Your first journey through GARDEN+ will give you a complete brand foundation. But it doesn’t end there.

Because your workspace is yours to keep, you can return again and again as your business grows. Maybe you’ll revisit Align when exploring a new customer group, or Nurture when launching a loyalty initiative.

GARDEN+ is designed to grow with you.

Final Thoughts

Getting started with the GARDEN+ Brand Method® doesn’t mean having all the answers. It just means being willing to take the first step and trust the process.

The structure is there to guide you. The tools are there to support you. And the clarity you’re looking for will come as you work through each stage.

Ready to begin your journey? Explore the GARDEN+ Licenses and get started today.