The GARDEN+ Brand Method® isn’t just theory - it’s your brand’s roadmap.
Build smarter, connect deeper, and grow stronger.
GARDEN+ BRAND METHOD® Features:
With GARDEN+ you’re never left guessing.
You’ll be guided step by step through every task in the brand-building process — almost like an interactive course. The difference? You’re not just learning about branding, you’re actively building and developing your own brand as you go.
There’s no time pressure. Work at your own pace, revisit exercises whenever you need, and return to the platform again and again as your business grows and evolves.
GROUND
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Brand Purpose Statement
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Mission Statement
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Vision Values
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Brand Clarity Audit
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Foundational Story - Workshop
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Pestel Analysis / Market Fit
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Customer-Centric Approach
ALIGN
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Find your niche
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Ideal Customer Segment
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Ideal Customer Persona
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Customer Interviews
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Customer Journey
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Positioning
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Value Proposition
RESONATE
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Brand Archetype discovery
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Messaging playbook
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Tone of voice guidelines
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Emotional resonance mapping
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Associations building
DEFINE
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Brand Identity summary
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Brand Style keywords and references
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Visual direction + design brief
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Touchpoint mapping
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Brand kit and Consistency guide
ENGAGE
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Platform and presence mapping
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Content themes & Storylines
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Content rhythm & automation
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Community & communication checklist
NURTURE
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Loyalty and retention strategy
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Feedback systems
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Community & Culture-building
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Post-experience moments
PLUS
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Go-to-market plan
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Offer a next step
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Vision Alignment + future proofing
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Trend Scan & adaptability
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Brand Growth Rituals
What makes GARDEN+ different?
Complete but simple — Covers all the essentials without overwhelming you.
Hands-on — Practical exercises and tools at every stage.
Flexible — Works for entrepreneurs, teams, consultants, and classrooms.
Proven — Rooted in real-world teaching and consulting experience.
The 7 Stages of GARDEN+
GROUND
Understand your market, trends, and context. Identify opportunities and challenges.
ALIGN
Define your niche, ideal customer, and positioning. Craft your value proposition.
RESONATE
Shape your brand voice, personality, and story so you connect on a deeper level.
DEFINE
Define your strategy. Set your visual and verbal identity guidelines. Clarify how your brand shows up.
ENGAGE
Plan your content, campaigns, and communication across channels.
NURTURE
Build loyalty, measure results, and strengthen relationships with your audience.
+ PLUS
Go-to-market strategy, scaling, and long-term brand evolution.
Why a Method?
Building a strong brand isn’t about guesswork. It’s about following a clear, structured process that ensures nothing gets left behind.
The GARDEN+ Brand Method® was developed from more than 10 years of branding, teaching, and consulting experience. It takes the best of business strategy, design thinking, and storytelling and translates it into a practical, step-by-step journey you can follow.
The GARDEN+
Brand Method®
A proven 7-stage framework to help you design, build, and grow a brand that truly connects.
It’s more than strategy. It’s a complete journey — guiding you from laying the groundwork to nurturing lasting growth.
How it works in practice
When you license GARDEN+, you don’t just get the framework — you get the platform built around it.
That means:
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Every stage has its own workspace in Notion.
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You’re guided with explanations, step-by-step activities, and ready-made templates.
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You get a complete brand hub: from insights and strategies to content plans and growth actions.